The AW26 Milan Fashion Week Street Style Trend Forecast
Milan's big ideas and colors to watch, emerging themes, plus what crossed over from Copenhagen, New York, and London
The further we get into AW26, the longer this post gets. Consider reading this on your desktop for the full visual experience. Cover image: Jonathan Paciullo.
This is my third season analyzing street style trends and my first full season under the paid umbrella. An enormous thank you to paid subscribers for your support! The paid tier has full access to all three seasons of my Fashion Week Street Style Trend series and deep dives into rising womenswear trends.
If you’re wondering about why I advocate for circularity in fashion and also write about fashion trends, I shared a quick explainer here.
About me: Like Elle Woods I have a degree in fashion merchandising and 15 years of experience in buying, site merchandising, and trend forecasting. A huge part of my job was working several seasons ahead to predict what people would buy, often to the detriment of my own wallet. Today I still enjoy tracking trends, but appreciate thoughtful consumption even more. If this speaks to you, enjoy!
Rewear & Repurpose in Milan
The conversation around a closet full of nothing to wear got louder in Milan after the Prada show sparked ideas around rewearing and restyling in an industry that constantly pushes newness and singular visions of outfitting.